Building Your Personal Brand for Success

Building Your Personal Brand for Success

In our Advice from Leaders blog post last month, we spoke with Lazina McKenzie of L Squared Style. Lazina guided us through the concept of a personal brand, and how to start building your brand. This month, we are continuing our conversation with Lazina in a second part about leaving an impression, through presence and style.

“When you show up to an interview, without saying a word, you are giving a message” says Lazina, “what do you want that message to be?”.

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Building Your Personal Brand for Success

Building Your Personal Brand for Success

You walk into the room. Your palms are sweaty. You tug on the back of your shirt, hoping it’s not bunching up. The butterflies are fluttering through your stomach. This could be it. You’ve landed the interview. Now, your nerves are shot, and you feel awkward in the suit you’re wearing. You know, the one you bought four years ago for Uncle John’s wedding, that you haven’t worn since. You walk up to the front desk and say: “Hi, I’m here for my interview…?”.

Whether you like it or not, whether it is right or not, you’ve already created your lasting first impression. This month, we had the privilege to speak with Lazina McKenzie for our monthly Advice from Leaders blog, and we learned that ‘what to wear to an interview’ goes far beyond the clothes you pick out the night before.

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